Kat Von D is a known name in the makeup game, her makeup is advertised as completely covering up tattoos, and it is known for its vibrant pigment. This comes in handy for someone who has tattoos that is going for a job interview or even a bride. Before she stepped into the makeup game, she was a tattoo artist with a TV show on TLC. She then launched her makeup line and made a known name for herself filling up the Sephora shelves and selling out her popular products.
Her makeup line is already cruelty-free but she is now making the brand transition to vegan. She is an active member in the fight for animal rights and hopes that her brands transition will bring awareness to the lack of rights.
In documenting her life she has also documented her transition to veganism which she made five years ago, and has become recognized for her efforts. Kat Von D recently won the Compassion in Action award from the animal advocacy non-profit Farm Sanctuary. She was recognized for her plight to end animal cruelty.
“There is no point in developing anything at the cost of exploiting and abusing animals. Not only is it important for me to create a 100 percent cruelty-free brand, but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.”
-Kat Von D in an interview with Cosmopolitan
Here is a list of vegan products that Kat Von D already carries. She has an extensive list and soon her whole line will be vegan. This is a bold transition and I hope that it will inspire other makeup brands to do the same.
I applaud her for this move in the makeup realm, where it is easy to just think about potential buyers and not about how animals could get hurt in the process. She already has a successful makeup business and she’s using her platform to give a voice to animals.
I have not personally tried her makeup brand but I do plan on it in the future. What are your thoughts on it? And what product suggestions do you guys have from her brand?